Festival of Books 2012

Trojans Featured in “I Read” Campaign

Gearing up for the 2012 festivities, The Los Angeles Times launched an ad campaign entitled “I Read”—featuring three notable Trojans:

David Kang, USC professor and director of the USC Korean Studies Institute, reads “about history to better understand the present;”

Alumnus and local entrepreneur Tyler Wilson, owner of the popular downtown eatery Wurstkuche, who reads “to get new business ideas;” and

USC Trojan Marching Band drum major Kyle Wilson, who reads “everything I can get my hands on.”